Mr. James Scott Forbes, MBA
Adjunct Professor - Business Administration /
Information Technology
Nazareth College of Rochester
4245 East Ave - Rochester, NY
14618
I combine technical Computer Science
and MBA business degrees with over 25 years of experience in the computer industry to offer Nazareth College students a
very unique learning experience.
I previously taught IT at Saint John
Fisher College and e-commerce at SUNY Geneseo. At Nazareth College, I have
taught 10 classes so far : E-Commerce (MGT427) twice, Information Systems (MGT352) twice, Systems Design
(CIS366) twice, Networking (CIS336), and Information Systems for Management/Graduate (MGT511) three times.
For Fall 2005, I will be teaching
:
Course
Description: This class is called e-commerce but may be “internet
marketing” at other colleges. “E” signifies electronic (the net). Commerce
is simply buying and selling. But there is much more to e-commerce then just
buying and selling on the net.
The “web revolution” changing
the way we conduct business. Even the smallest businesses are now online and are conducting
E-business and E-commerce via the “3 nets” (Intranet, Extranet, and
Internet) on a daily business. Global and time-to-market (TTM) pressures have
forced re-innovation in E-commerce and evolution into M-commerce (mobile) and
G-commerce (government).
Radio, newspaper, and television ads are now supplemented with – or even
replaced by – web sites, FAQs, email, online catalogs, online support, and
bulletin boards. Marketers have learned the power of 24x7 information,
globalization, and personalization. Yet, many successful “bricks” companies
have failed to mi
gr
ate to “clicks” due to the lack of a strong marketing business plan.
TEXTBOOK : Introduction
to e-commerce - 2nd
Edition
Jeffery F. Rapport/Bernard J. Jaworski McGraw Hill ISBN
0-07-255347-2
All class material (announcements, slides, lectures,
assignments) is posted to Blackboard.
